
“… What we’ve got here is failure to communicate”
We provide full proposals for painting estimates and quotes. The price is what this specific painting company needs to charge to:
- - perform the job exactly as specified, with the materials and paint as listed
- - pay our professional painters a decent wage, benefits etc
- - cover our Overhead (admin, marketing, rent, etc.)
- - allow a net profit of about 10%
Reality is, the price is firm and what it needs to be for our company. Once in a while, we get some responses that are informing us that some of the other estimates are so much cheaper and ask why that is, what can we do about it?
Can we re-quote?
We are asked that some times. Thinking that there was a mistake the first time around, or maybe we missed the mark and if we re-quote “properly”the problem will be fixed.
The truth is, we did not miss the mark. We know our costs. The bigger question is, do the other painters know their costs? And if they don’t who will pay for it?
The profit margins in this business are very tight. All the same materials are available to everyone.
In a competitive market like today’s, different professional painter’s pricing should be very close to eachother, in an “apples to apples” type of comparison.
Despite all this, even when a consumer knows all this, the cheapest price is often chosen.
Who is then responsible if the painters are bad, sometimes don’t show up or even run away?
When paint is all over the carpets and nothing is patched at all, who is responsible? When the brush cut-in lines look like “Molson Canadian” lines as we call them here, who is really responsible?
Homestars, Angie’s List and other review sites are full of consumer complaints. A lot of them are obviously warranted, but I would also have to say that some consumers do not do their due diligence.
On this topic…
the following response was sent to a prospect, that informed us we were very “expensive”
“Hi R….,
thank you for taking the time to tell me.
I might as well take some time to tell you about our company.
We can’t lower prices, our net profit margins are less that 10%.
I think we have the best, most thorough (and very fast) painters.
We also use the best products available for the job.
So what is really missing on a cheap paint job?
Our painters get paid good wages to support their families, get full benefits and love their job.
We also train them on customer service and upgrading their skills constantly.
We are the only company our size that uses regular employees on payroll,
We don’t use cash/disposable type painters, or so called subs.
As a result of the above, we always deliver a good paint job
and have hundreds of hand written testimonials that say so.
I just thought I would take some time to explain our pricing and the value in it. “
After all this Mrs Smith consumer, you can see why there is a failure to communicate. Sometimes the BBB or any pseudo-consumer protection agencies will not help you. Not even the Mike Holmes types of the world will fashion their cape on for you. There are professional contractors out there, why not just hire them.
Women in Construction
CAWIC (Canadian Association of Women in Construction)
A non-profit Canadian organization incorporated in October 2005, CAWIC was formed to enhance the success of women in the construction industry. Their mission is to facilitate the success of women in the Canadian construction industry by uniting their voices, knowledge and resources through the passion of their members and the women they inspire.
Membership base consists of women in a diverse mix of industries spanning every sector of business, including Architecture, Engineering, Construction, Law, Real Estate, Trades, Manufacturing, Interior Design & Renovation, and Technology.
CAWIC hosts regular meetings like industry specific presentations, workshops and project site tours. They plan educational seminars, are actively involved in supporting local communities , hold career days, and have a Mentorship Program providing support, information and guidance to women interested in construction related careers, as well as to their prospective and new members.
The Association is governed by a Board of Directors, who meet monthly, and are elected annually from within its membership.
Partnerships
In September 2010 CAWIC announced its new partnership with BILD (the Greater Toronto Area Building and Land Development Association) opening the door to more opportunities for members.
Upcoming events include CAWIC’s Annual General Meeting on April 14th, 2011 and
Habitat for Humanity Toronto Women Build starting May 6th, 2011
CAWIC is putting together a team to help raise a roof over a needy family’s head and raise funds for Habitat for Humanity to put roofs over many other families.
It will be a great day of building fun, with other women from the industry, and a great way to build relationships while building a better Toronto!
The objective of Women Build 2011 is to help construct a block of 29 new townhouses and break the cycle of poverty for 29 families in need of a simple, decent, affordable home.
From May 5-8, Habitat for Humanity hopes to engage 400 women to participate in days of hammering, sawing, painting, laughing and caring.
At Ecopainting a proud new member, we see a whole lot of exciting things happening here!