
Being a green or eco-friendly business is generally accepted and even expected by most consumers.
Many businesses now, will jump on the bandwagon to not miss the opportunity to join the “trend”
Reality is, being environmentally responsible is not a trend. It is a clear everyday choice that the public makes especially when buying products and services. Using low and zero VOC (Volatile Organic Compounds) paints is a good choice but the bar has been already raised. Consumers expect more from painters.
The following ten tips can help a painting contractor become a green contractor:
Don’t buy too much
When ordering paint, measure the surfaces carefully and order just enough, as per manufacturer’s recommendations coverage rate. They are usually reliable depending on the surfaces being painted. The same applies when buying sundries such as masking tape, sandpaper etc.
Return what is not used
If the colour is a “stock” factory pre-mixed colour, you can usually return it to the store for a refund. The thinking is, that leftover paint would be used somewhere else, but that might be months down the road and paint cans have a tendency to collect and multiply. Sometimes paint can freeze in the winter.
Zero VOC
Zero or low VOC paints now, are as durable as any paints and not much more expensive. Use them almost for any surface and your customers will appreciate the convenience and low odour. If possible, suggest products that use waterbourne colourants as there are some manufacturers that offer this choice. If universal colourants are used, suggest lighter colours to your customers as light colours use less colourants.
Easy on the plastic
Customer property needs to be protected and sometimes plastic covers are necessary. Use thinner lighter grade plastic and even then, re-use any clean plastic for another job. Buying small packages of plastic instead of large boxes or rolls maybe slightly more expensive but less will be used as a result.
Driving
The price of fuel is getting more expensive and the cost is becoming a huge problem for small service businesses. Carpooling to the job site will reduce some of this cost and help the environment. Bringing lunch to work, or getting lunch on the way to work, will save time and fuel. Driving vehicles through drive through restaurants is also a poor environmental choice.
How big is your truck
It used to be acceptable to drive around in a mostly empty large van or truck. With the cost of gas and the environmental impact created, that is now becoming unacceptable. Most contractors can get by ok daily with minivans or smaller trucks. The larger vehicles can be used on the first or last day of the job, or when large equipment is needed.
Jobsite garbage
Food garbage, empty paint cans and recyclable bottles and cans can be kept separate, sorted daily and at the end of the job and disposed off appropriately as per municipal and city regulations. Using less plastic drop cloths, packaging and recycling at the jobsite will reduce the amount of garbage created.
Mind the water
Purchase roller covers and brushes that are easier to wash will save time and use less water. If the same colour is being used the following day, washing the tools daily may not be necessary. Collecting as much of the washing water as possible in a bucket and re-using it for the next “first wash” is a good idea.
Painting will create waste and will always have some environmental impact. Using common sense and making some responsible choices is usually all it takes to lessen this impact.











“Kissass” marketing for Painters?
Paint it well and customers will come... right?
The New Marketing
Painting Contractors (and other businesses of course) are now facing a new type of marketing warfare, maybe even a new marketplace. Angie’s List, Homestars, Yelp, Google Reviews, Facebook Reviews, so many more review places, are supposed to be the new places to be found.
These stalwarts of the consumer, are all claiming to be the definitive review place. Each one of them making it known that their own website of course, is where everything ethical and righteous in the marketplace starts and ends. If that was really the case, great! But it is not. Painting Contractors can pay to enhance their listings or to get preferential placements. Some of them, like Service Magic (and others now) are collecting projects information from consumers and sell the leads to several contractors
The medium is the message
Thousands of small businesses are paying these corporate giants to play the game. The medium is suddenly becoming the message, or how does anyone explain so many companies having 9.9 or 10 ratings?
Is there really that much perfection out there in the contracting world? I could swear there was some dissatisfaction with some contractors somewhere. How in the world are these rating numbers accurate?
“Kissass” marketing at it’s finest. Bribe your customers, collect and send in the testimonials, do whatever it takes to be liked, to be chosen, to be compared, to serve, to please, to be special…
Testimonials, references, these were always part of the marketing arsenal of most reputable companies.
Contractor did a good job, word of mouth helped him get another job or two. We are even marketing our own testimonials page as Toronto Painters Reviews.
I am not trying to be anachronistic here but the corporate giants calling the shots have “no business” doing so. Or maybe the opposite is true: they are unfortunately in the business of doing so.
Deep Discounts, Suicide Marketing
If you discount your services to the point of extinction and give most of your earnings to giants like Groupon, maybe, then maybe, you can showcase your services to many more consumers. In the hope that they will come back when the prices are realistic again. Truth is, these people would never pay regular price for anything. Many business have been victims to this. There is a big price to pay playing the “discount”, or “dirt cheap” game. Negative reputations are formed in the mind of the consumers very easily and are impossible to recover from.
Playing along this corporate game of reviews being the currency and feeding the frenzy of “suicide coupon” marketing is just not healthy. Not healthy for the small business, not healthy for the economy and ultimately not healthy for the consumer.